Accession Number : ADA297846

Title :   Operational Art on the Superhighway: Success with the Press.

Descriptive Note : Final rept.,

Corporate Author : NAVAL WAR COLL NEWPORT RI JOINT MILITARY OPERATIONS DEPT

Personal Author(s) : Wagner, Stuart W.

PDF Url : ADA297846

Report Date : 16 MAY 1995

Pagination or Media Count : 24

Abstract : In the future, successful commanders at the operational level must emphasize the importance of press implications prior to, during, and after their operations. As regional economic and ethnic disparities become flashpoints, the press, with its advanced communication technology, will expand the battlespace globally and blur the differences between the strategic and operational level. The capability to transmit instant images to a global audience will fracture military organizations that are unprepared to articulate, argue the merits, and defend the implications of their policy. The successful military leaders will understand the vast implications of this concept and use it to their advantage. This paper examines the impact of the press on future JTF commanders at the strategic and operational levels, citing examples from the Persian Gulf War and the Somalia and Raiti operations. It concludes by recommending ways for the commander to be successful in the future "media" wars. (KAR) P. 1

Descriptors :   *MEDIA, *PUBLIC RELATIONS, *MILITARY COMMANDERS, WARFARE, GLOBAL, DECISION MAKING, IMPACT, PERSIAN GULF, IMAGES, COMMUNICATION AND RADIO SYSTEMS, SOMALIA, MILITARY ORGANIZATIONS.

Subject Categories : Sociology and Law
      Military Forces and Organizations

Distribution Statement : APPROVED FOR PUBLIC RELEASE