Accession Number : ADA308555

Title :   Asian Americans: A Quality Market for Force XXI.

Descriptive Note : Study project,

Corporate Author : ARMY WAR COLL CARLISLE BARRACKS PA

Personal Author(s) : Ball, Ralph E.

PDF Url : ADA308555

Report Date : 01 MAR 1996

Pagination or Media Count : 37

Abstract : The futuristic Army envisioned in the Force XXI concept will depend on high quality personnel for success. As the Army evolves into a technologically sophisticated and information intensive force, it will find itself in increasingly stiff competition with the civilian sector for well-educated, self- motivated and capable personnel to fill its ranks. With its record of social achievements along with its projected growth, the U.S. Asian American population represents a potential high quality market whose youth demonstrate traits and attributes relevant and desirable in a high technology workplace. This study looks at Asian American achievement, representation in the military, propensity to enlist, and concludes with recommendations for increasing Asian American representation in the Army.

Descriptors :   *ARMY PERSONNEL, *RECRUITING, *PERSONNEL SELECTION, MARKETING, GROWTH(GENERAL), POPULATION, QUALITY, PERSONNEL, CIVILIAN POPULATION, ASIA, YOUTH.

Subject Categories : Sociology and Law
      Personnel Management and Labor Relations
      Military Forces and Organizations

Distribution Statement : APPROVED FOR PUBLIC RELEASE