Accession Number : ADA309188

Title :   Joint Public Affairs Doctrine: Its Time Has Come.

Descriptive Note : Strategy research project,

Corporate Author : ARMY WAR COLL CARLISLE BARRACKS PA

Personal Author(s) : Icenogle, Larry F.

PDF Url : ADA309188

Report Date : 08 APR 1996

Pagination or Media Count : 21

Abstract : The enduring theme of Joint Pub I, Joint Warfare of the Armed Forces of the United States, is that 'joint warfare is team warfare.' And just as the concept of team warfare applies across the continuum of conflict in terms of operational, logistical, intelligence, and Service-unique capabilities and perspectives, the same is true of public affairs. This paper examines the issue of joint public affairs doctrine-what it is, what the responsibilities of the major 'actors' within the Defense Department are, and how such doctrine must fit into the joint warfare arena. It argues that joint public affairs doctrine needs to be promulgated throughout the Armed Forces immediately, to guide Joint Force Commanders toward solid, results-oriented public affairs programs which disseminate their 'message' to internal and external publics. Further, the paper cites recent joint operational experiences wherein the author's main points are best illustrated by how the senior military leadership involved dealt with the external media: the national and international press corps.

Descriptors :   *DEPARTMENT OF DEFENSE, *INFORMATION EXCHANGE, *MILITARY DOCTRINE, *JOINT MILITARY ACTIVITIES, *MEDIA, *PUBLIC RELATIONS, MILITARY FORCES(UNITED STATES), WARFARE, LEADERSHIP, TEAMS(PERSONNEL), MILITARY CAPABILITIES, CONFLICT, GUIDANCE, MILITARY COMMANDERS.

Subject Categories : Sociology and Law
      Military Forces and Organizations
      Radio Communications

Distribution Statement : APPROVED FOR PUBLIC RELEASE