Accession Number : ADA322262

Title :   Military Recruiting Outlook: Recent Trends in Enlistment Propensity and Conversion of Potential Enlisted Supply,

Corporate Author : RAND CORP SANTA MONICA CA

Personal Author(s) : Orvis, Bruce R. ; Sastry, Narayan ; McDonald, Laurie L.

PDF Url : ADA322262

Report Date : 1996

Pagination or Media Count : 80

Abstract : RAND first reported its project findings on recruiting trends in spring 1994. We found that the supply of potential enlistees exceeded its predrawdown level relative to the accession requirement. We argued that reported problems in meeting monthly recruiting goals could be due to difficulties in converting potential supply into enlistment contracts. Such difficulties could arise from changes in the attitudes of society and key influencers-such as parents, friends, and school counselors-that could affect the advice given to youth about the desirability of joining the military or the access given to recruiters to talk to youth about enlisting. Also, possible drawdown-related changes in resource allocation and management could hinder conversion. Such changes could include, for example, the allocation of resources for different modes of advertising; different recruiter stationing practices; or changes in the goals given to recruiters and the incentives provided to meet those goals.

Descriptors :   *MILITARY PERSONNEL, *ATTITUDES(PSYCHOLOGY), *RECRUITING, *ECONOMETRICS, CONVERSION, REQUIREMENTS, STUDENTS, ENLISTED PERSONNEL, PATTERNS, ALLOCATIONS, RESOURCE MANAGEMENT, PERSONNEL SELECTION, MILITARY PLANNING.

Subject Categories : Economics and Cost Analysis
      Psychology
      Personnel Management and Labor Relations
      Military Forces and Organizations

Distribution Statement : APPROVED FOR PUBLIC RELEASE