Accession Number : ADA324466
Title : Project ECHO.
Descriptive Note : Final rept.,
Corporate Author : GENERAL RESEARCH CORP SANTA BARBARA CA
Personal Author(s) : Barthol, R. P. ; De Mille, R.
PDF Url : ADA324466
Report Date : MAR 1969
Pagination or Media Count : 184
Abstract : The ECHO method is a way of observing, quantifying, and describing the patterns of value and influence that are felt, verbally expressed, and often acted on in human society. Understanding these patterns helps us to understand, communicate with, and act effectively in a particular group or culture. Such patterns can be derived by asking a few general ECHO questions to which respondents give multiple answers about what is good and bad to do, and who would approve or disapprove. The heterogeneous data that result are classified into empirically inherent, rather than into rationally predetermined, categories. The data are classified by members of the surveyed group as well as by the researchers, and the subsequent data analysis is mostly computerized.
Descriptors : *GROUP DYNAMICS, *CROSS CULTURE(SOCIOLOGY), *REACTION(PSYCHOLOGY), COMPUTER PROGRAMS, SOCIETIES, ATTITUDES(PSYCHOLOGY), STATISTICAL DATA, STATISTICAL SAMPLES, PATTERN RECOGNITION, CORRELATION TECHNIQUES, QUESTIONNAIRES, THAILAND, HABITS, VERBAL BEHAVIOR, ROLES(BEHAVIOR).
Subject Categories : Psychology
Computer Programming and Software
Distribution Statement : APPROVED FOR PUBLIC RELEASE