Accession Number : ADA329851
Title : The Influence of Foreign Culture on Air Force Contingency Contracting Operations.
Descriptive Note : Master thesis,
Corporate Author : AIR FORCE INST OF TECH WRIGHT-PATTERSON AFB OH
Personal Author(s) : Ruefer, Christian M.
PDF Url : ADA329851
Report Date : SEP 1997
Pagination or Media Count : 93
Abstract : Abstract Contingency Contracting Officers (CCOs) are increasingly finding themselves an integral part of overseas deployments, purchasing in theater whatever the combat forces cannot bring with them. As a result, CCOs must deal directly with businesses and the individuals who operate them in the deployed location. Cultural differences between the CCO and suppliers can become an issue not encountered in stateside operations. This thesis was designed to explore the possible impact of culture on the deployed CCO's ability to do their job. There were four objectives of this study. First, those tasks CCOs must accomplish in order to perform their job were enumerated. Next, a theory of cultural comparison was identified. This theory, proposed by Geert Hofstede, measures culture using four dimensions: Power Distance (PDI), Uncertainty Avoidance (UAI), Individualism (IDV), and Masculinity (MAS). These four dimensions were then applied to each of the CCO tasks. Finally, using data from Hofstede, these dimensionalized tasks were compared to specific scores for Japan, the Gulf Arab States, and Southeastern Europe. Results of these comparisons suggest that CCOs in all three locations might expect difficulties accomplishing the twelve identified CCO tasks due to attitudes towards superior-subordinate relationships (PD I) and individualism (IDV). In Southeastern Europe, the degree to which people value feminine versus masculine attitudes may increase the difficulty level as well. In contrast, the low tolerance for ambiguity exhibited by each of the three cultures might be a positive thing for CCOs. Finally, the results also suggest that to a large degree, the cultural differences CCOs need pay most attention to are those differences between American culture as a whole (as differentiated from USAF contingency contracting) and foreign cultures.
Descriptors : *MARKETING, *FOREIGN, *CULTURE, *OVERSEAS, DEPLOYMENT, NATIONS, COMMERCE, ACQUISITION, IMPACT, COMPARISON, THESES, COMBAT FORCES.
Subject Categories : Administration and Management
Sociology and Law
Distribution Statement : APPROVED FOR PUBLIC RELEASE