Accession Number : ADA334095

Title :   The Breast Health Intervention Evaluation Study.

Descriptive Note : Annual rept. 1 Aug 96-31 Jul 97

Corporate Author : MOREHOUSE SCHOOL OF MEDICINE ATLANTA GA

Personal Author(s) : Blumenthal, Daniel S.

PDF Url : ADA334095

Report Date : SEP 1997

Pagination or Media Count : 29

Abstract : The Breast Health Intervention Evaluation (BRIE) Study will evaluate the relative effectiveness of three different approaches to breast health messages--a fear appeal, a positive affect appeal, and an affectively neutral, cognitive appeal. The three interventions will be structured as three 10-12 minute videotaped presentations targeting 450 African American women residing in three rural communities in Georgia (150/community). Each site will receive one of the three intervention approaches, randomly selected, to be presented within a 60-minute workshop format. Workshops will be coordinated by a Community Lay Health Worker at each site. Pre-/post- intervention KAP surveys will be administered. Participants will be provided with breast self-examination information and breast screening referral information. A 12-month follow-up will be conducted. We will provide referral services to ACR-approved sites for study participants. Community access and participant recruitment will be facilitated through our Health Promotion Resource Center. Analysis and development of the videos will be a collaborative effort between Morehouse School of Medicine and Georgia State University which will also provide expertise in audience analysis and lay health worker training. Working collaboratively creates unique strengths that do not currently exist elsewhere in Georgia, and will enable us to combine communications theory with public health research practice.

Descriptors :   *PUBLIC HEALTH, *WORKSHOPS, *BREAST CANCER, TEST AND EVALUATION, COMMUNITIES, TRAINING, HEALTH, THEORY, ACCESS, RESOURCES, COMMUNICATION AND RADIO SYSTEMS, PERSONNEL, WORK, INTERVENTION, PROMOTION(ADVANCEMENT), RURAL AREAS, GEORGIA, MAMMARY GLANDS.

Subject Categories : Sociology and Law
      Medicine and Medical Research

Distribution Statement : APPROVED FOR PUBLIC RELEASE