Accession Number : ADM000069

Title :   New Leader: a Documentary on the Orleans ROTC Battalion (Videorecording),

Corporate Author : NEW ORLEANS UNIV LA

Personal Author(s) : Turner, J. M.

Report Date : MAY 1991

Pagination or Media Count : 1

Abstract : Physical description: 1 VHS video; col.; sd.; mono.; 30 mins.; standard playback sp.; 1/2 in. The purpose of this project is to provide the military with an alternative to community relations video projects. It is also a means that the military, some day, could move the production of such programs down to a lower level, justified by the conservative cost to produce this type of documentary. The driving factor in the design of New Leader is the use of interviews non-actors. This design builds a structure that provides direct and simple information, at the same time providing entertainment--infotainment. The 30:00 minute broadcast quality documentary is a method that large broadcast agencies are using--a creative treatment of actuality--as the motivation for viewer participation. The present day canned informational military programs provide the necessary information, yet seem to lack the structure that could capture and hold the attention of their targeted audiences. This study is suggests a different approach. New Leader will be used by the Orleans ROTC Battalion for recruiting students and briefing incoming ROTC cadets. It has also been broadcast on the New Orleans Community Access Channel.


Subject Categories : Personnel Management and Labor Relations
      Military Forces and Organizations

Distribution Statement : APPROVED FOR PUBLIC RELEASE