Accession Number : ADP001489

Title :   Marketing Technological Information,

Corporate Author : DANSK TEKNISK OPLYSNINGSTJENESTE COPENHAGEN

Personal Author(s) : Klintoee,Kjeld

Report Date : NOV 1982

Pagination or Media Count : 3

Abstract : To ensure that information is identified, is transferred and used for furthering industrial development is a problem which has occupied numerous individuals, associations, committees, institutions and authorities for years in industrialised countries as well as in less developed countries. Science and knowledge are of community value only by application-only knowledge (technological information) relevant and appropriate to the need and to the level of understanding of the recipient will be applied. Therefore we must know how to identify potential users, how to estimate their needs, assist them in translating needs into demands, transform demands into wants, and further them into requests; and by processing these steps prepare the potential user for perceptivity towards application and conversion of technological information into practical results. The concept of an Information Service for Industry providing pragmatic assistance is most important in furthering industrial development and socio-economic evolution. These services are primarily oriented towards stimulating, serving and assisting potential users on their individual conditions and terms-they do not bother them with information technology, they serve them; users do not want a bibliography, they want to know.

Descriptors :   *INFORMATION TRANSFER, *TECHNOLOGY TRANSFER, *MARKETING, DATA BASES, DATA MANAGEMENT, USER NEEDS, INDUSTRIES, INFORMATION CENTERS, MANAGEMENT, POLICIES, SYMPOSIA

Distribution Statement : APPROVED FOR PUBLIC RELEASE